Tuesday 3 February 2015

Angela McRobbie

The aftermath of feminism notes

'femisnism' is intstrumentalised, it is brought forward and claimed by Western governments, as a signal to the rest if the world that this is a key part of what freedom now means (pg 1)

The young woman is offered a notional form of equality , concretised in education and employment, and through participation in consumer culture and civil society, in place of what a reinvented feminist politics might have to offer. (pg 2)

'the idea of a global, through highly differentiated feminist politics would indeed be a considerable challange to the current global and still patriarchal system of economic power and domination. (pg 2)

(Feminists) 'this small force for change has neverless has had enormous potential to create disruption and to bring about change.' (pg 2)

'ordinary women, or indeed girls, who created their own, now seemingly autonomous pleasures and rituals of enjoyable femininity from the goods made available by consumer culture (e.g television programmes like sex and the city)' (pg 3)

(in the 90s) 'women were being increasingly invited, by the fources of consumer culture that were now throughly tuned into, and able to adopt a feminist voice, to pursue new freedoms including sexual pleasure as a kind of entitlement that was now being granted' pg 4 - use cosmo as an example its focus on sex changing to adapt with the new cultural changes in what is socially acceptable - compare to a cosmo from a previous date that may not be as sexually open as current issues.